PRIVACY POLICY

Effective date: June 28, 2026

Alex Mazur Cakes ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our digital products and services.

1. Data Controller

Aleksandra Rygiel

Wojska Polskiego 26

59-222 Miłkowice

Poland

Email: [email protected]

2. Information We Collect

Depending on how you interact with our website, we may collect:

Personal Information

• Name

• Email address

• Billing address

• Country

• Payment information (processed securely by Stripe or PayPal — we never store your payment card details)

Account Information

• Course enrollments

• Learning progress

• Community activity

• Login history

Technical Information

• IP address

• Browser type

• Device information

• Operating system

• Language settings

Analytics & Marketing Data

• Website activity

• Pages visited

• Products viewed

• Purchases

• Referral source

• Facebook Pixel events

• Google Analytics data

3. How We Use Your Information

We use your information to:

• Provide access to purchased courses and digital content

• Process payments

• Manage subscriptions

• Create your learning account

• Deliver customer support

• Send important service-related emails

• Send marketing emails (only where permitted or with your consent)

• Improve our website and services

• Detect fraud and maintain platform security

• Measure the effectiveness of advertising campaigns

4. Legal Basis for Processing (GDPR)

If you are located within the European Economic Area (EEA), we process your personal data based on one or more of the following legal grounds:

• Performance of a contract

• Compliance with legal obligations

• Your consent

• Legitimate business interests, including improving our services, maintaining security, preventing fraud, and analyzing website performance

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences

• Improve website functionality

• Analyze website traffic

• Measure advertising performance

• Personalize marketing

These technologies may include:

• Facebook (Meta) Pixel

• Google Analytics

• Thinkific cookies

• Stripe cookies

• PayPal cookies

You can disable cookies through your browser settings. Please note that some website features may not function properly if cookies are disabled.

6. Facebook Pixel

We use Meta Pixel to:

• Measure advertising performance

• Optimize Facebook and Instagram advertising

• Build custom audiences

• Measure conversions

Meta may collect information such as:

• Pages visited

• Purchases

• Device information

• Browser information

• IP address

You can manage your advertising preferences directly through your Meta account settings.

7. Third-Party Service Providers

We may share your information with trusted third-party providers necessary to operate our business, including:

• Thinkific (course hosting)

• Stripe (payment processing)

• PayPal (payment processing)

• MailerLite (email marketing)

• Meta Platforms (advertising)

• Google Analytics (analytics)

These providers process data only as necessary to provide their services and are responsible for maintaining appropriate security measures.

8. International Data Transfers

Because we operate internationally, your information may be transferred to and processed in countries outside your own, including countries outside the European Economic Area.

Where required, appropriate safeguards are used to protect your personal data.

9. Data Retention

We retain your personal information only as long as necessary to:

• Provide our services

• Maintain your account

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements

When your information is no longer required, it is securely deleted or anonymized.

10. Your Rights

Depending on your location, you may have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict processing

• Object to processing

• Withdraw consent

• Request a copy of your data

• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at:

[email protected]

11. Data Security

We implement appropriate technical and organizational measures designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

Payments are processed securely through Stripe and PayPal. We never store your payment card details.

12. Children's Privacy

Our services are not intended for children under the age of 16.

We do not knowingly collect personal information from children.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated effective date.

Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

Aleksandra Rygiel

Email: [email protected]